How does it make you feel?

How Does It Make You Feel? Sexy lingerie has always brought out the feminine in women and, truth be known, the masculine in men. From demure to outrageous, the variety of intimate apparel available online will take your breath away.

A woman's figure is her canvas, and sexy lingerie is her paint. Adorn yourself with the brightest colours and softest fabrics. Intimate apparel includes cotton fabrics, white panties, satin and silk chemise, sheer babydolls, push-up and shelf bras, leather thongs, and lace g-strings.

Find plus size sexy lingerie in lace-up corsets with open bottom girdles, garters and seamless nylon stockings. For those women who are more conservative, or live in cooler climates, sexy lingerie is pyjamas and robes.

Women of all ages enjoy the gentle compression of the latest in shapewear that is designed to lengthen and smooth the most curvaceous plus size body.

Plus size sexy lingerie & more

From bodystockings to an underwire bra, the full spectrum of intimate apparel available to the modern, full-figured woman, is unprecedentedly great.

The white panty category alone is composed of bikinis, briefs, french-cut, g-string, string bikini, boycut, and thongs. All of these styles have their own unique defining characteristics, although sometimes it's difficult to see the difference between a thong and a g-string bikini undergarment.

By the same token, you might wonder what the difference is between a babydoll top and a chemise. Well, the chemise is slightly longer and offers slightly more coverage. Babydolls, on the other hand, are short mini-gowns usually accompanied by a matching panty, thong, or g-string.

Bras - a love/hate relationship Bras are perhaps the most diverse apparel by style and design. There are demi-bras, or half bras, push-up bras designed to create cleavage, underwire bras that have metal wires at the bottom of the cups to support the breasts, and the risqué shelf bra, similar to the open bra, that leaves everything above the underwire exposed. A strapless bra allows you to wear the bra with a strapless evening gown, for that ever important evening event.

Thong underwear, called a t-back in Japan, has become more popular over the past decade. This is probably due to the increased comfort of the thong panty. Between you and me, and between the thong and the g-string, the thong panty provides more coverage. The g-string is what it states, a string attaching a small piece of fabric in the front and tapered in the back.

Change is good Even corsets and bustiers have undergone a major transformation since their inception. Corsets determined women's fashion for generations. Now, the corset is used to entice and allure gentlemen in the boudoir. Corsets are made of the softest fibre materials, they feel comfortable, and are easy to unlace for even the clumsiest hands.

Girdles, too, have changed over time. From the early 1900's, through the glamour years of 1920's Hollywood, and right into the 1970's, the girdle has played an important role in women's fashion and fashion trends. Today, a blend of lycra and spandex means a lightweight fabric with light, medium, or firm control.

What about stockings? Nylon stockings and pantyhose, have accented women's legs for generations. Silkies or black seamed, different styles, colours, and sizes can be used to enhance your appearance in every situation.

Contrary to popular belief, not all pyjamas are conservative. Find open-clasped pyjama sets online, that are designed for easy access. Wear them under a silk robe or Japanese kimono, or wear the robe by itself.

With innovations in the fabric industry directly affecting the fashion industry, who knows what the future will bring in luxurious combinations of silk and satin, sheer and opaque, lace and leather. We can only speculate, we can only imagine.

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The History of Lingerie

The History of Sexy Lingerie – Staying Abreast of the Silhouette Ah, the female silhouette. It can really vary, can’t it? And it really has – over the ages. What’s been acceptable to society has changed from one extreme to the other – and back again. But the silhouette has been governed by what’s draped over it. And throughout history, it’s been adorned in many different ways, with different areas accentuated along the way. Women have worn everything from a heavy whalebone contraption with laces and pulleys, all the way to the light silky sexy lingerie of today. To try to make some sense of the transformation of the silhouette over the years, let’s look at the history of sexy lingerie – why it changed, and how it changed.

The first “lingerie”? When we think of sexy lingerie, we think of light, thin material, usually see-through, draped adoringly over the female body, covering just enough to titillate the impressionable male. But well before Christ, on the island of Crete, in the Mediterranean Sea, women were very bold. Their idea of lingerie was a boned bodice corset, designed not for support, but to tease men, by pushing their breasts up and out, literally exposing them in their entire splendor. Although they achieved the “sexy” part, the “lingerie” part was nothing like what we think of as lingerie today.

Throughout time, as each vision of the silhouette emerged, clothing was created to fit and accentuate this shape. There were, of course, two main elements in a silhouette – the bust and the butt. Some societies wanted the bust to be prominent, while some felt that the butt should be the “point of interest”. One thing that’s never changed is that we’re at the mercy of the fashion gurus – whatever they say is in, that’s what we wear.

The silhouette goes from profound to padded Society in the Middle Ages felt that the silhouette should be restrained, especially the breasts, which they thought should be firm and small. In those days, women wore many styles of corsets over their dresses, all with the similar purpose of flattening their breasts. And in case some men didn’t notice this flattering flattening, some women actually attached small bells around their neckline – the jingling bringing attention to the jiggling v.

During the Renaissance, the Spanish fashion experts saw the silhouette as padded – in all the right places. They wanted to see women with cone-shaped breasts, flat stomachs and narrow waists. And women went to great lengths to achieve this look – more than reasonable lengths, as we see it today. They actually had to have other people dress them because the cinching up of their corsets was done up their backs and required a lot of strength. In fact, they were trussed and bound tighter than a Thanksgiving turkey.

This unnatural shaping of the silhouette was met with disapproval by proponents of good health. Doctors complained that these corsets compressed women’s bodies so tightly, their internal organs were being squeezed, and their ribs were being pushed out of shape. It was quite common for women to swoon and faint – usually attributed to the females’ delicate nature. Actually, it was because they just couldn’t breathe! There was one report of a woman who actually died when her ribs were cinched so tightly that they pierced her liver. Wow – the cost of looking sexy!

By the 18th century, life was becoming lighter, and clothing trends followed. Although the whalebone structure of the corset still kept women tightly silhouetted, there was a definite movement to incorporate the artistry that marked the era. Corsets were decorated with beautiful embroidery, ribbons and laces. And that wasn’t the only thing that drew male attention – they also pushed the breasts up, threatening to jump right out.

Later in the 18th century, people started rebelling against many things and corsets were no exception. Again, doctors spoke out about the dangers of these body presses. And this time they were heard – enough to actually have boned corsets outlawed.

The softer silhouette is highlighted By the early 1800s, the silhouette was still enhanced, calling for the support that the old corset had given. So the corset returned, but with more elaborate methods of construction. Boning was still used, but in smaller sections, allowing for more movement. And since the fashion of the day was for a more separated look for breasts, a corset-maker named Leroy came up with a model he called a “divorce”. (Perhaps it was named that because by the time the husband got it undone, he’d lost interest! And separation does precede divorce, doesn’t it?) But seriously folks, this problem of lacing and unlacing was met by corset designers – they developed systems that allowed women to undress themselves.

During the 1840s, with the much-exaggerated silhouette for women, whalebone came back into use, but this time with huge hoops and crinolines, covered with all kinds of fabric and trim. In those days, a man knew he’d found a fashionable woman if he could put his hands around her waist. And because women were still trying to attract men, they cinched themselves up even tighter.

The hoop-and-crinoline look was soon replaced by the soft-S silhouette, still using the corset, but adding the bustle to the back. Now they’d created an exaggerated bottom. This was fine, except women had to stand a lot because most of their butts were covered by the cumbersome bustle. Of course, the men liked this because it gave them more opportunities to view those sexy bustles.

As fashion design became more innovative, more varieties of corsets were created. Now you could get a lightly-boned corset for the morning, a boneless corset for the beach, an elastic corset for horseback riding, and a jersey corset for bicycle riding. With all the activities women participated in, think of how many corsets they would need!

The corset is extended – then expended By the end of the 19th century, the corset had become a supporter not only of breasts, but of the newly-created stockings. Stockings were held up by garters and suspenders attached to the corset – a very complex system of rigging.

By the beginning of the 20th century, corsets were being laced down as far as the knee. But many people didn’t like that style, and fashion designers were leaning towards an uncorseted, more free-flowing style. Sexy lingerie was about to take a whole new turn. With the advent of the industrial revolution, and the invention of the sewing machine, Germany and France opened the first corset factories.

In 1913, Mary Phelps Jacob created a new type of bra. It was much softer and much shorter than a corset. And it allowed the breasts to be shaped in their natural state. When too many people started asking Mary for her design, she thought she’d better get it protected. So she applied for a patent. She eventually sold this patent to Warner Company.

After World War I, women began to enter the workforce and corsets were definitely not appropriate for wear in factories. They needed shorter skirts made of cooler and lighter fabric that was easy to care for. The other factor was that the war had taken its toll on their supply of men, which meant more competition in landing a man – they needed to look their sexiest!

Then came the Roaring Twenties, with it’s elaborate parties. Fashion changed dramatically – the boyish silhouette was in. The quest for flat chests and stomachs, and straight hips and buttocks, led the fashion industry to create the liberty bodice, the chemise, and bloomers – loose-fitting and light. And a long-overdue substitute for plain old white appeared – pastel colored lingerie. The first brassieres were designed to flatten the breasts, adding to the total boyish look. The corset was no longer needed – except the bottom part that held up the stockings. So the corset was shortened right down to a belt – the suspender belt.

The 30s brought back the full-figured silhouette The 30s brought with them a complete turnaround in the shape of the desired silhouette. The woman’s feminine side once again became the priority. Women were encouraged to look well-proportioned, full-figured, but still reasonably slim in the hips. Now women had a full set of lingerie to outfit themselves – a breast-enhancing brassiere, an elastic suspender belt, and the girdle, that kept all the curves in the right places.

One of the biggest advancements in the lingerie industry came in the 1930s, when Dunlop Rubber invented Lastex. Lastex was an elastic fiber that could be interwoven with the fabric used to make lingerie fashions. Now the industry could make lingerie in various sizes, to properly fit a woman’s shape.

But then came World War II, and with it, its shortages. Germany couldn’t import the fabrics they’d been using and their industry dried up. People started making home-knitted underwear out of anything they could find. Not very sexy, to say the least. But they were warm.

After the war, lingerie consisted of the basic bras and suspender belts. This was the norm for most women. But the teenage girl, emerging from the oppression of the war, and looking for excitement, became a target market. These teenagers were anxious to grow up, and wearing lingerie was a big step towards getting there. So the lingerie industry started to create lingerie sets that would attract the attention of these young girls. And the German lingerie industry exploded.

Over in America, the lingerie industry was making its own mark. Everyone was trying to create something new and different. The market was flooded with all kinds of innovations to help women look sexy. For example, Howard Hughes created a new bra – a special wire-reinforced design for Jane Russell. (Was that the one that got her the Oscar for “Best Support”?)

The silhouette suffers as bras are burned As the 60s brought a wave of women’s emancipation movements, feminists burned their bras. It’s ironic that they had lots of support for this movement, because now that they’d burned their bras, their support was gone. And, later in life, they’d find that their support sagged.

This movement gave the lingerie industry a heavy hit. Many manufacturers were forced out of business. But on the positive side, Lycra had just been invented, and women’s legs began to be adorned in tights or, even better for the men, the sexy little mini-skirt. And with the mini-skirt came a demand for bikini briefs.

By the 1980s, wire-reinforced bras had become the number-one seller. For those who need that added support, these are still very popular today. Probably the biggest seller now is the push-up bra.

Today’s silhouette varies in shape – but always looks good in sexy lingerie Think of how far lingerie has come – from the push-up corsets of ancient Greece, to the push-up bra of today. The history of sexy lingerie proves one fact – some things never change. Obviously, the purpose hasn’t changed – women still want to look sexy. The only thing that has changed is the method.

We now have a society that allows much more freedom than in the past. We have lighter, lacier, sexier fabric. We have more liberal ideas of how much can be bared. And of course, the men are all for it. So the goal of the lingerie industry remains the same – to create an image of a woman who’s desirable and sexy. And if you look at all the sexy lingerie websites, you’ll see that the industry is achieving its goal. Right guys?

About The Author Gareth Marples is is a successfully published freelance copywriter, one of experience and diversity. He provides valuable tips and advice for consumers purchasing seamless nylon stockings, cotton white panties and micro bikini thongs. His numerous articles offer moneysaving tips and valuable insight on typically confusing topics.

This article on the "History of Sexy Lingerie" reprinted with permission.

© 2004 - Net Guides Publishing, Inc.
 

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According to WIKIPEDIA:

Lingerie is a term, derived from the French language, for women's undergarments. These garments are heavily eroticised in Western culture. In the USA the word is doubly-mispronounced, as though it were 'lonjeray'. The correct pronunciation of the 'in' vowel sound is as the a in 'fat', and the 'ie' vowel, quite obviously, should be as the ee in 'fee'. In phonetics, it's la.zhə.rē. - http://en.wikipedia.org/wiki/Lingerie

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Backless Lingerie – as seen on ABC Show “The New Inventors”

http://www.abc.net.au/newinventors/txt/s1300271.htm#otherinfo2

The Backless Lingerie is a new style of underwear brief for women who wish to wear an underwear brief which gives the impression that the wearer is wearing no brief at all (typically a G-string).

Inspiration

As mentioned above, Jan and Chuck's daughters were the inspiration for the invention and “love to wear the low-cut fashions in jeans and trousers and clinging dresses at night. These garments encouraged the public showing of the top of the G-string or other underwear at the waist and Jan thought this was “very unattractive". Jan and Chuck set out to invent a solution.

How does it work?

The Backless Lingerie is a new style of underwear brief for women which has no back panel and waistband. Instead, for support, it relies on two bra-style straps which fit under and around each thigh. It has been designed to be worn under hipster garments or sheer dresses whereby the wearer would like to give the impression that she is not wearing underwear.

The Backless Lingerie was designed primarily as an alternative to the G-string in that it eliminates the “T-Bar” effect of the G-string when it is worn with low-slung hipster garments like jeans. The Backless Lingerie has no waistband. The unique “gusset” stops your riding up, saving the embarrassment of always having to adjust your clothing. It also allows panty shields to be worn with confidence. It has adjustable leg bands that lift your bottom and can be adjusted to any body shape.

The inventors tested the final prototype brief on 200 women aged from 14 to 73-years-old and Jan says they spoke glowingly about the style and comfort of the Backless Lingerie.

Jan and Chuck have sold about 2000 pairs of the Backless Lingerie, with the largest market so far being Germany, where the product has been featured in the local media. In fact, the Backless Lingerie has been featured in a number of foreign newspapers from as far afield as Pakistan, Taiwan and Holland.

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How Sexy Lingerie Works – Going Undercover

How does sexy lingerie work? Well, maybe you need to talk to the man who’s looking at it for that answer. After all, he’s the one it’s designed for, isn’t it? The answer to that question is – well, yes…and no. Throughout the ages, lingerie has been designed to make women look sexy. Of course, it has practical value, too. So let’s look at both sides and see what we come up with.

The goal of the lingerie industry

The lingerie industry is a massive industry these days. Its original goal was to create underwear that looks sexy, while still remaining practical. For years, they couldn’t seem to put the two together. For the most part, lingerie accentuated the parts of the woman’s body that it was intended to accentuate. However, it was also extremely painful. In fact, it was downright dangerous. Women had to go through torturous trussing of their tightly-laced torsos to make themselves look sexy. So they had control, but no comfort.

You see, the lingerie industry wasn’t really an industry per se in those days. But then, they didn’t really achieve their goal, either. They only got halfway. But they were dictated to by the fashion “experts”. And if they wanted to make money, they had to create what women wanted. So that’s what they did.

How things have changed for the lingerie industry today. They’ve come a long way since whale-boned corsets. The lingerie they make today is definitely sexy, and it’s definitely comfortable. And it’s definitely successful. Check out these figures (pun intended!).

In 2003, according to the NPD Group, a marketing information company, Americans spent $4.4 billion on bras. The NPD Group also found that lingerie sales in general were up 5% in 2003, which is quite surprising, seeing as how the overall clothing industry was down 4%. But women are feeling more freedom and expressing themselves accordingly.

Lingerie is showing up everywhere

Sexy lingerie can be seen all over the place, at small specialty shops, at large department stores, in mail-order catalogs, online – there’s no shortage of choices when it comes to sexy underwear. You can buy sexy bras, sexy panties, sexy nylon stockings – whole outfits exuding an “I’m beautiful and attractive” call from the wearer.

And through all this, the lingerie industry continues to give people what they want – no matter what it is. There are three kinds of lingerie, catering to different markets. They are:

                 Sensible lingerie: This kind is more practical than sexy, and is bought for exactly that purpose. Women who buy this kind aren’t necessarily not sexy – they just believe that there’s a time and a place for everything, and when they wear sensible lingerie, you can be sure that it isn’t the time or the place.

                 Sexy lingerie: This kind is worn by women who want the practicality of everyday underwear, but also like the idea that they’re wearing something sexy that nobody else knows about. It gives them a sense that they have a sexy side waiting to emerge, even though they have to act practical throughout the day. For many women, it’s a great confidence-builder.

                 Naughty lingerie: The last kind of lingerie is to be worn on special occasions only. Unless, of course, you’re an exotic dancer, in which case you wear it at work every day. Naughty lingerie is usually reserved for those special occasions with a loved one, where you want to step outside the boundaries for one night, and just let go and have some harmless fun.

Another popular place for lingerie is at a wedding shower. It’s so much fun to present the bride-to-be with some sexy bridal lingerie, and watch her face go red with embarrassment. Not to mention her mother’s look of shock.

But no matter where they buy it, or what they buy it for, sexy lingerie is definitely a big marketplace. And speaking of big, there’s a market for plus size sexy lingerie, too. Just because a woman might be a little bigger than other women, that doesn’t mean that she’s any less beautiful when she wears sexy lingerie. She can put on a plus size bra, or any other plus size lingerie, and her man will come a-runnin’.

Lingerie around the world

The lingerie business is exploding all over the world. There are new lines constantly being created in Europe, as well as some very hot items from the “hot” capital of the world, Brazil. But as hot and sexy as this lingerie is, it’s also practical. Again, the industry achieves it’s goal.

It’s no surprise that Paris, France, the place of romance, is also the lingerie capital of the world. It’s interesting to note that 88% of French women buy lingerie as a treat, while 87% buy it as a necessary part of their wardrobe. It’s obvious that, again, the lingerie industry has achieved it’s goal of dual-purpose underwear.

And here’s another sign of France being a leader in the lingerie industry. Galeries Lafayette, a department store in Paris, has just added an 8500 square foot lingerie section in its main store. It sports 80 different brands of sexy underwear. Women can buy sexy nylon stockings, panty hose, bikini thongs, sexy panties, sexy bras – the list goes on and on. This department not only has a fascinating array of sexy lingerie, it also has a nail bar and a Chanel beauty center. It even has two male sales associates to help the red-faced man shopping for something hot for his sweetheart.

Lingerie – the anywhere underwear

Sexy lingerie is everywhere these days. In a way, it’s getting harder to find because it’s getting so small! Lingerie has come a long way, but it goes such a short way. Just look at thong underwear for example. And it doesn’t stop there. How about thong swimwear? The daring have taken to the beaches.

Lingerie is quite a general term. It could mean just plain jockey underwear. And that doesn’t mean men’s underwear – jockey makes women’s underwear, too. Everybody’s getting in on the act. And why not? The act is obviously part of a very successful play – a play that’s running not just on Broadway, but all over the world. And the audience is crying “Encore! Encore!”

So that’s it in brief! Lingerie – underwear that’s comfortable and practical – and very sexy!

About The Author

Gareth Marples is a successful freelance writer providing valuable tips and advice for consumers purchasing plus size lingerie, bras and panties, sexy thong panties and thong bikinis. His numerous articles offer moneysaving tips and valuable insight on typically confusing topics.

This article on the "How Sexy Lingerie Works" reprinted with permission. –  www.howitworks.net

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How Bras Work – The Supporting Cast

Everybody knows how bras work, don’t they? They’re designed for support. But what some may not know is what’s being designed and why, and how the industry is trying to move into every area of a the modern-day female life. Since it’s creation as an alternative to heavy boned corsets, the bra has come a long way. Check out our "History of the Bra", and you’ll see what we mean.

The basic goal of a brassiere is much like that of a compass – they’re designed to point the breasts east and west, or with the push-up look, north, but never south. If breasts are pointed south, it’s probably because they haven’t been supported by a proper comfortable bra.

Why all this support for bras?

Bras today are designed for two things. The first, and probably the most important, is comfort. Remember, that’s why the bra was invented in the first place – to create something comfortable. The second reason is a little more obscure. Most intimate apparel designers will tell you this second reason is practicality. That’s true, but it goes further than that. It almost leads to a third reason that stands as a reason in itself – it has to look good.

Now, if a bra is worn as an undergarment, why would it be important how it looked? Well, there are a number of reasons for this. One would be self-confidence. If a woman knows that what she’s wearing, even though it can’t be readily seen by anyone else, is pretty, attractive or sexy, then she’ll feel good. She’ll feel an inner satisfaction that there’s a smooth, silky-feeling interior to her being that matches her undergarments.

Let’s look at these three factors of bras one at a time, and examine their importance, both individually, and as part of the whole.

Comfort is the key

Here we come again, to the original reason for the bra – comfort. Women want – and deserve – to feel comfortable as they go about their daily business. It’s something that probably most men take for granted. They don’t have to worry about covering their chests (unless, of course, they’re a cross-dresser – then it may be even more difficult to find a good fit). But for women, there’s a constant daily reminder – those protrusions growing on their chests that aren’t about to go away. Probably, most women aren’t unhappy about that. They accept their breasts as a part of their femininity (and so do the men). So, in order to be comfortable, they need to find a comfortable bra.

Exactly what is a “comfortable” bra? It would, of course, depend on the type of bust it was being fitted to. And since there’s such a wide variety of shapes and sizes in busts, then there needs to be the same number of shapes and sizes in bras. And there are! Everywhere from a tween’s first training bra to a sports bra to a full-figured bra – and all those in between – women can always find just the right bra that’ll give them the comfort they seek.

And how do the designers provide this comfort? It’s accepted that cotton is probably the most comfortable fabric, so many bras are made out of cotton. It’s not only smooth, it breathes, too, so women won’t sweat. (Actually, it’s been said that women don’t really “sweat” – horses sweat, men perspire, and women just “gently glow”.) But whatever you call it, it’s very uncomfortable for a woman to “gently glow” under her breasts, from a bra that’s too hot.

Another part of the bra that needs to be comfortable is the straps. Now, you can easily eliminate this problem by wearing a strapless bra, but most normal daily-wear bras have straps. If you’re a full-figured woman, your straps need to support your breasts, without digging into your shoulders. To allow this comfort, designers now make full-figured bras with wider, padded straps to ease the pressure. This is also a factor with maternity bras and nursing bras, so these wide straps are available with those, too.

Practicality is important, too

As important as comfort is in a bra, it must be practical, too. There are so many different types and styles of bras, with each one designed to achieve a particular goal. And there are so many brands to choose from, too. The important thing is to find the bra that suits your specific use. And with so many uses, it’s easy to narrow it down.

Look at this list of bras, and you’ll see that, whatever your purpose, you’ll find one to suit you. For pregnant women, there are maternity bras and nursing bras. For full-figured women, there are full-figured bras and plus size bras and lingerie. For active women, there are sports bras. For young girls, there are training bras, and then their first “real” bra. For wear with that beautiful evening gown, there are strapless bras and backless bras. For those less-endowed women (who may want to look bigger), there are padded bras.

And that’s only a few of the varieties and styles of bras available. You can see that the brassiere industry has covered all the bases. So we can easily conclude that most bras are practical.

And bras must look attractive, too

Attractive bras really came to the fore with the inception of Victoria’s Secret. They were the first to combine fashion with intimate apparel when they introduced a whole line of sexy underwear. Shear bras are an integral part of their provocative outfits. They have baby dolls, which incorporate the bra. A see through bra is a perfect match for a lacy pair of white satin panties or a pair of black stockings. So items like silk pajamas aren’t the only thing that’ll make a woman look attractive.

Another example of an attractive look, combined with practicality, is the clear strap. Many bras come with straps that are transparent. Some designers have even put embroidery on the straps, so only the embroidery shows, creating a look of a pattern tattooed over the shoulder. Cool!

Designers are always looking for something different

There are many manufacturers of bras – Playtex, Maidenform, Hanes Her Way and Just My Size, to name a few. They’re continually working to provide women with bras that are comfortable, practical, and attractive. But they also like to dabble in specialty lines. Take, for example, the shell bra, made of two scallop shells tied together with heavy string. They’re very popular with Hawaiian dancers (and any girl who wants to look like one – like at a beach party).

For the maximum in comfort, you can even buy a water bra (actually, it’s filled with paraffin wax, not water). They say it feels a bit strange at first, but after you get used to it, the bra is very comfortable because it molds to your skin. And isn’t that what a bra’s supposed to do?

You can also get dual-purpose convertible bras that can be worn with straps or without. And then there’s Wonderbra’s Variable Cleavage Bra. It comes complete with strings attached to each side of the cup – pull the strings, and the wires under the cups close, pushing the breasts together. Innovation is indeed sweeping the industry.

The undergarment industry will continue to create unique bras. And they’ll also continue their search for “the perfect bra”. They know that women do most of the shopping, and that they’ll always be able to squeeze a little out of the budget for a bra, so the industry will continue to flourish. And as for the men? Well, they’ll continue to give the women all the support they need – just like the bra!

About The Author

Gareth Marples is a successful article writer providing valuable tips and advice for consumers purchasing plus size lingerie, bras and panties, bridal lingerie and thong bikinis. His numerous articles offer moneysaving tips and valuable insight on typically confusing topics.

This article on the "How Bras Work – The Supporting Cast" reprinted with permission. www.howitworks.net

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Stiffies underwear

by Andrew Archer

as seen on the ABC's New Inventors:

www.abc.net.au/newinventors/txt/s1064582.htm#otherinfo2

As the name implies, Stiffies underwear is a fitted boxer brief for blokes, with an internal side pockets (or "erection direction pockets") in which you place the penis.

This gives the wearer greater comfort especially when playing sport, and disguises potentially embarrassing erections by keeping it tucked into the side pocket when aroused.

Inspiration

Stiffies came to Andrew once day when he experienced immense discomfort during goodbye hug with an ex-girlfriend. He doesn't know whether the girl noticed but he was extremely embarrassed nonetheless.

Although he had been inventing since childhood it was the first time he had an idea for a clothing product: "It was one of those one-off moments," he says.

He developed the Stiffies concept and eventually found a manufacturer in China, who produced some 2500 units, which Andrew has been selling at markets and through his website.

How does it work?

His invention of underwear for blokes is designed to disguise a potentially embarrassing erection. Stiffies utilise a contoured pocket that is designed like "a push up bra for the penis", with left or right dressing options.

The wearer simply directs his penis to the contoured pocket on the left or right when he puts on the underwear. Thus, should an embarrassing erection materialise in the course of the day, the penis will be less noticeable, as it rises on the side rather than directly in front.

Andrew admits the underwear is not foolproof but works 60 to 70 per cent of the time.

The Stiffies underwear is made from standard underwear material - 92 per cent cotton and eight per cent spandex.
 

Further information

Interestingly enough, he's received some positive feedback from women who've admitted to the inventor that "bulgy male genitals is not a good look." He's also received encouraging responses from sportsmen who claim the pocket keeps them comfortable whilst at play.

Andrew acknowledges there are other concepts around for underwear designs with inner pockets, however the difference with Stiffies is the inner pocket, which are "erection direction pockets", primarily designed to hide embarrassing erections. However, he makes a point of understating the erection direction concept when selling his underwear at the markets, claiming that Aussie males are "scared by the whole thing and can't see the humour in it."

He only reveals the full concept once customers show interest in the point of difference between his and other underwear products on the market.

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